Admit it, you’ve probably already used ChatGPT this morning. Artificial intelligence has become part of our everyday life, and digital marketing is no exception. Some people still look at it with suspicion, but the truth is that, used well, AI is a great ally. It saves time, gives you ideas, solves doubts, and simplifies processes that used to take hours. Not to mention what it means to not have to start from scratch when putting together a proposal. The challenge isn’t deciding whether to use it, but knowing at which stage of your interactive marketing campaign to use it, and how to make the most of it.
In this post, we show you how to apply AI in interactive marketing, at every stage of your campaign: from defining your strategy and writing prompts, to generating content, adjusting design, and measuring results.
AI and interactive marketing: a perfect match
Whether you work for a big brand or run marketing for your own business, you know how this goes. Every interactive marketing campaign starts the same way: a half-baked idea and a deadline to launch it. You (almost) know what you want to achieve (capture leads, build loyalty, promote a product…), but figuring out the how (mechanics, copy, design…) is what eats up all your time. That’s where AI can lend you a hand!
No one knows your brand’s strategy better than you do, but you can lean on AI to get proposals, draft copy variations, help with design, and check for mistakes…
On top of that, AI is no longer something external to your marketing tools. You can generate your campaign, your questions, or your design without leaving the platform you already use.
How to Create a Marketing Campaign with AI, Step by Step
1. Define Your Strategy
Before writing a single question for your quiz, or even thinking about the landing page, every lead-generation campaign should be able to answer three questions:
- What’s my goal? Leads, sales, loyalty, engagement…
- What format fits best? Quiz, sweepstakes, prize wheel, games, photo contest…
- Will I offer an incentive? Prize, discount, exclusive content…
This is where an assistant like ChatGPT or Claude can come in handy. Not to decide for you, but to brainstorm and help you nail down the idea you already have in mind.
Describe your brand, your audience, and your goal. A clear prompt is the best starting point: “I have a natural cosmetics brand. I want to capture leads from women aged 25 to 45 interested in skincare. Suggest 3 different interactive marketing mechanics (with their format and incentive) and which goal each one would cover.”
Keep in mind that the more context you give it, the better the results. A good prompt should include who you are (brand, tone), who you’re targeting (age, interests), exactly what you need (format, number of questions…), and what tone you want in the result. And this applies to every stage that follows.
From that first response, you can keep refining it, feeding it more information, and asking it to focus on one of the proposals, create variations, and so on.
With the goal, format, and incentive already decided, in many cases you’ll be able to continue the campaign’s creation and execution process without leaving your go-to tool.
2. Generate the Content
This is where the most time usually gets lost: writing questions, answers, reviewing them, adjusting them… In Cool Tabs, this part no longer depends on copying and pasting text generated in another tab. The platform’s own AI quiz builder generates the content directly on your campaign.
You give it the topic and the guidelines, and it drafts the questions and answers for you: “Create an 8-question quiz about skin types for a skincare brand, with 4 answer options each.”
You can keep fine-tuning the result with new prompts like “change question 3” or “add one about night routine,” without having to rewrite anything by hand or go back to an external chat to copy and paste text.
3. Set Up the Complete Campaign
Setting up a campaign means going section by section, filling in the different elements:
- Dates: start, end, participation windows.
- Landing page: copy and images.
- Participation details: mechanics, terms, number of allowed attempts.
- Entry form: what data you’ll ask for (name, email, phone…).
- Prizes: what you’ll give away and how they’re assigned.
- Mechanics: setup and customization.
- Terms and conditions: legal text and different consent checkboxes.
It’s a fairly simple process, but one that can easily take you an hour or more if you want to do it properly, especially if you don’t launch campaigns regularly.
This is precisely the process AI can automate. In Cool Tabs, with the Create Campaign with AI feature, you tell the assistant what you need (campaign idea, prizes, discounts, the data you want to ask participants for, etc.), and it sets up each of those sections for you: mechanics, design, dates, form, and terms and conditions included. You just review the complete proposal and decide what to keep as is and what to adjust, instead of filling in every field from scratch.
Example of a prompt to create a campaign with AI
In practice, it saves you from having to generate separate pieces (copy, quiz text, terms and conditions, the post-entry email…) with an external AI and paste them one by one into the right section.
Using the AI campaign builder doesn’t mean the traditional option disappears. You still have the option to set up the campaign section by section, for whenever you’d rather have full control from the start. And even if you choose to create the campaign with AI, it isn’t set in stone. Afterward, you can go into any of those sections and adjust whatever you need by hand, just as you would if you had built it yourself from scratch.
4. Prepare the Creative Assets and Adjust the Design
With the campaign set up, it’s time to prepare all the creative assets: the main image, the background, the desktop and mobile versions of the landing page… Everything that makes the campaign look professional and consistent with your brand.
This is, probably, the messiest territory when it comes to artificial intelligence. One of the most common criticisms of AI-generated images lately is that you can tell. And you can tell a lot. Same style, same brushstrokes. An “AI look” that’s hard to hide. Not to mention the more obvious mistakes: people with extra fingers, impossible proportions…
If you don’t have a handle on professional design software, tools like Canva can help you put together great-looking creatives without starting from scratch. And if you also don’t have access to your own image library, in Cool Tabs you can use the platform’s built-in image bank.
Advanced Design Customization
Where it’s really worth turning to AI is in advanced design customization: adjusting colors, fonts, sizes, alignment, or borders so the campaign matches your brand. This is exactly what AI Personalization from Cool Tabs does: a chat where you write a prompt describing the change you want (“make the entry button blue,” “make the title bigger and centered”), and you see the preview update instantly, without touching a single line of HTML or CSS. If a change doesn’t convince you, you can go back to any previous state from the conversation history itself.
What’s interesting about this feature is that it works for both extremes. If you have no idea about design or code, you just describe what you want to see and get a professional result. And if you already know your way around it, it helps you speed up specific tweaks or solve that one stubborn adjustment, without wasting time on CSS.
5. Drive Traffic
With the campaign ready, it’s time to bring an audience to it. Here, AI can lend you a hand here and there. For example, generating copy variations for social media or ads. Although the channel decision depends on your strategy:
- Organic: social media, newsletter, website…
- Paid: social ads, Google Ads, display…
- Viral: referral mechanics, sharing incentives…
Key insight: at Cool Tabs, after analyzing campaign after campaign, we see that around 95% of traffic comes from mobile, compared to just 5% from desktop. Whichever channel you activate, always design with mobile in mind first.
6. Measure and Optimize
Finally, it’s time to analyze what worked. In Cool Tabs you have access to a statistics dashboard with your campaign’s most relevant data: entries, visits, traffic sources, channels…
If you want to go a step further, you can download that data and ask an AI tool to help you read it faster: how the audience interacts with each format, how the leads you captured actually convert, which sources bring the best results, and what you could improve in your next campaign. It can even point out patterns you wouldn’t notice at a glance and suggest ideas to test in your next campaign.
As you already know, artificial intelligence won’t decide for you. The final call is always yours. Go for it, and lean on AI in interactive marketing to launch more campaigns, in less time, and with less effort.
Ready to give it a try? Head to Cool Tabs and create your interactive marketing campaign with AI.
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