Launching a competition on social networks is something done by different brands with different objectives: attracting fans, customer loyalty, engagement, converting fans into customers, energising the community, etc. To achieve any of these objectives, something that we have to have clear is that the competition should be both fun and simple for our followers, given that they are under no obligation to participate. The Prize, as we often say, should be an incentive to take part, as should the format of the competition itself.
Many of you have asked us to assist with your users’ participation, who may not only enter using Facebook forms, but also by tweeting with a hashtag or, if it is a photo competition, by uploading a photo to Instagram with the same hashtag. If it is something like this that you have in mind, where participation can be through any of these 3 social networks, that is exactly what you can do with Cool Tabs!
How to run a contest that involves entries from Facebook, Twitter and Instagram set up?
To create this type of competition, we need to use the Cool Promo app or its white label version Cool Promo White Label. If you’re not sure which of the two options is better for you, you can find out more about the benefits of the white label option and see if it of interest in this post: Advantages of using the white label for your Facebook promotions.
Once we’ve decided which application we are going to use, we will take the following steps:
1. Under ‘Type of promotion’, choose: ‘Facebook promotion’, seeing as our promotion or competition will be published on a tab on our fan page.
2. We will fill in the various fields related to the duration of the promotion, the entries and voting —if any—, as well as to the design and to the entry form and the sections related to the nature of our contest, if needed: virality score, referrals ranking, customised questions to include in the entry form, discount coupons, coupons / code validation and we will also configure the additional information required in the final part of the promotion set-up. If you have any questions when filling in these sections, you can check the Cool Promo tutorial or the Cool Promo White Label tutorial.
3. Integration with Instagram: This section is used for us to be able include the hashtag(s) for our competition (maximum of 4), so that any photos uploaded to this social network that are tagged with it will be picked up as entries in our competition. These entries can form part of the general list of entries or a list of those pending moderation, if we indicate that we want to pre-moderate the photos in this section. If we choose to pre-moderate them, then we need to publish those that we want to be visible and part of the general list of entries.
Integration with Instagram is perfect for photo contests, and allows users to participate via Facebook, but also by uploading a photo to Instagram with the hashtag of your choice, so you make participation easier and propagate it across this network.
4. Integration with Twitter: Just like the previous option, we need to choose the hashtag or hashtags for our competition so that any tweets that include it become entries in our promotion. These entries can form part of the general list of entries or a list of those pending moderation, if we indicate that we want to pre-moderate the tweets in this section. If we choose to pre-moderate them, then we need to publish those that we want to be visible and part of the general list of entries.
Integration with Twitter allows users, like the previous option, to take part with their photo from this social network, but also for other types of competition where we want to allow users to participate not only by using a Facebook form, but also by tweeting. An example where integration with Twitter can be used is for competitions where entrants just have to answer a question or for a video contest where users can tweet the URL of the video that they have uploaded to YouTube or Vimeo.
In the same section, we can configure the message that will be tweeted when users share our competition, as well as the user associated with these tweets. This is a separate option from the previous one, which simply allows us to manage our communication on this social network when our promotion is shared.
What are the differences between entries from Facebook, Twitter and Instagram?
As you can see, as from now you can make it very easy for your followers to participate in your competition by using social networks in whichever way they prefer. If you have any questions when launching a contest like this, you can contact us and we will be happy to help you.