Hero, a leading company in the Baby food and fruit jam markets has managed to get a great engagement with their followers, obtaining, besides, a huge number of fans and a great participation in their campaigns, in both the Hero España Fan Page and in the Hero Baby Fan Page. That is why we have contacted Hero España, to ask them for an update on their digital strategies when connecting with consumers.
Cool Tabs has provided us with a usable, easy and straightforward platform besides suitable tools to spread and promote each participant’s recommendation.
Hero España
What do you think are the key factors to get such good results in Facebook?
Facebook has been crucial in the development of our digital strategy because it gives us the opportunity to listen carefully to our consumers and to offer them the chance to choose. It gives us a very valuable and relevant information about their tastes and preferences. We use this information to develop new products and services in order to always offer the best to them. Our consumers are a core asset in the development of new products and strategies. Our “Hero España” page on Facebook is currently followed by more than 159,000 fans. “Hero Baby” page has more than 316,000 fans.
Could you tell us about the methods used to gain loyalty among your fans?
Our strategy is to offer them relevant, entertaining and useful contents in addition to award the support and love they show us every day. For this reason, all of our new releases are supported by different actions in our social profiles so all our fans can register and be the first ones in trying these releases for free. We want to award them and to know their opinions at first hand.
What would you highlight about your campaigns?
The key to obtain good participation and interaction results is to use an ideal combination of our own resources (for instance, newsletterto our database), the paid ones (like the support via advertising formats in Facebook, in particular the sponsored posts) and the earned ones (promote and award the recommendation made about your promotion to spread and to maximise its impact).
How do you think Cool Tabs has helped you?
Cool Tabs has provided us with a usable, easy and straightforward platform besides suitable tools to spread and promote each participant’s recommendation.
What would you highlight about Cool Tabs, then?
At an execution level, the simplicity and ease to use of the platform, which lets brands release promotions minimizing the resources dedicated to design and programming. At an investment level, I would highlight the economic side of the platform.
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