Although there’s no magic formula that guarantees a giveaway will succeed, some campaign formats consistently attract more participants and convert better than others. That’s the case with Instant Win campaigns, giveaways where winning moments are built right into the game. And among these, one of the most engaging formats is the Jackpot game.
Want to know how to build an eye-catching Jackpot game for your next digital campaign? Keep reading, we’ll walk you through everything you need to know to build and customize a Jackpot game for your brand, so you can give away instant prizes and turn heads while you do it.
What Is a Jackpot Game?
A Jackpot game is a type of gamification campaign inspired by the classic slot machine you’d find in a casino. Three reels display different symbols that start spinning once the game is activated. To win the prize, the jackpot, all three reels need to land on matching symbols once they stop.
This classic casino mechanic has made the leap online as a gamification format for brands, letting you run eye-catching promotions and giveaways that hand out prizes to your users and customers instantly.
Cool Tabs’ Jackpot game works as an instant win mechanic: prizes are pre-programmed into the system, so participants find out the moment they play whether they’ve won and what they’ve won.
Key Features
- Random, instant giveaway: this is what makes the format so appealing to users. You set the date and time the prizes will be up for grabs, and whoever plays at that exact moment wins.
- Fully customizable: personalize your own slot machine with custom symbol images on the reels, plus custom copy and visuals for the landing page and post-play screens.
- Interactive by design: users land on the campaign page and hit “play.” The reels start spinning, and while they wait, participants fill out the entry form. Once the reels stop, three symbols appear, and if they match, that’s a winner!
- Entry form to participate: one of the main goals of this mechanic is lead generation. You can enable and configure exactly which fields users need to fill in to enter, and access the collected data in real time or integrate it directly with your database.
- Legal terms and conditions: to help you stay compliant with data protection regulations, the Jackpot format includes a dedicated section for legal bases and terms and conditions.
- Multilingual support: need to run the game in several languages? No need to build separate campaigns. The mechanic includes built-in multilanguage functionality.
- Easy to publish: once your game is set up, you’ll get a unique URL you can share anywhere (social media, blog, newsletter…) plus an embeddable widget for your website, app, or as a pop-up. This last option is especially useful for driving purchases on e-commerce sites.
- Fully responsive design, compatible with any device.
Cool Tabs Jackpot game demo
Benefits
The defining feature of instant win formats letting users know right away whether they’ve won, combined with the playful appeal of gamification, makes the Jackpot game a great fit for a long list of marketing goals: growing your audience, gaining followers, driving engagement, and more. But it particularly shines for lead generation and brand awareness.
Build Customer Loyalty
A Jackpot game is a game of chance, and as such, it’s a fun and original way to entertain your users and customers. But beyond the entertainment factor, you can tap into its potential to attract new users, convert them into customers, and reward loyal ones by handing out prizes.
Boost Brand Awareness
Use this classic slot-machine format to increase your brand’s visibility and promote products, or run campaigns alongside sponsors and partners in an engaging way. Connect with your online audience, stay top of mind, and influence their purchase decisions.
Generate Leads
Take advantage of the appeal of instant-prize giveaways like the Jackpot game to attract users and capture new leads. You can build a fully custom entry form and request exactly the data you want from potential customers.
Run it as a loyalty campaign for existing customers only, and it also becomes a highly effective way to update your customer data.
How to Create Your Jackpot Game
The Jackpot game is just one of many gamification campaigns available in Cool Tabs’ catalog. You can build and customize your own Jackpot slot machine with the platform’s Gold and Diamond plans.
You can also set up your game during our 7-day free trial. It gives you full access to any plan, with no limitations.
Ideas for Your Jackpot Campaign
1. Anniversary Celebrations.
An instant-win campaign like this works well in pretty much any industry, but it’s especially popular with the consumer goods sector when celebrating anniversaries.
Try running an anniversary campaign with a Jackpot game. Give away bigger prizes like $500, $100, and $50 gift cards, alongside smaller, more symbolic rewards.
Want to limit participation to existing customers only? Add a field to the entry form to identify participants, a membership number, for example.
2. Product Launches or Promotions.
Looking for a hook to introduce a new product? Your Jackpot game can go viral and boost visibility fast. Run a giveaway for that new product, or hand out free samples through the classic slot-machine format.
To drive purchases and nudge shoppers toward a decision, you can also give away discount codes. Add a discount code to the final results screen participants see after playing. This is a great tactic for point-of-sale promotions, where shoppers redeem their discount in-store, potentially tipping the scales in your favor.
3. Special Events.
This mechanic is also a great fit for promoting or celebrating major events, where you give away high-value prizes to your target audience: sports finals, festivals, trip giveaways, and more.
Try our Jackpot game demo, and if you like what you see, start building your own. Follow the steps in this tutorial to get started.
Want more information about this or other interactive games? Email us at info@cool-tabs.com
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