Promotions Management, Tutorials

Publishing a Facebook Promo or Tab with White Label

Choose the custom mode

This tutorial will show you how to publish a promo, sweepstakes or tab with Facebook content in the White Label mode. That is, you will publish what you have setup using our platform in a new app that you’ll create following the steps below. This app won’t feature any reference to Cool Tabs and it will give you certain advantages compared to standard publishing.

Steps to publish using White Label

1. Access the Cool Tabs dashboard and click on the ‘Publish’ icon of the promo or content that you want to launch and that you have previously setup.

1.	Access the Cool Tabs dashboard and click on the ‘Publish’ icon of the promo or content that you want to launch

2. Select the Facebook page where you want to publish your content or promo.

Select the Facebook page where you want to publish your content or promo

3. Choose how you want to publish your new content or promo. You have two options: Standard or custom mode. In this example, we’ll choose the custom mode, since we want to publish using the White Label.

Choose the custom mode

4. Clicking on the ‘Publish’ button will take you to a page where you’ll be prompted to choose the ‘Facebook app where you want to install the tab’. So we go to Facebook Developers and create a new app for the new content or sweepstakes that we want to activate.

Steps to create a new app on Facebook Developers:

  • Click on ‘Apps in the menu above and choose ‘Add a new appin the scroll down menu.

Facebook Developers: Add a new app

  • You must select the platform where you wish to create it, in this case: Facebook Canvas.

Facebook Canvas

  • In the next screen, you’ll see an option on the right that says Skip and Create App ID’. Click on that option and you will go back to the regular and most simple steps to create an app.

Skip Quickstart

  • Then you’ll see a pop-up menu where you must enter the name of the app (call it whatever you want, but think that the name will be visible for users, so pick something connected to your promo), the namespace (the name that will show in your app’s URL separated by hyphens: and, if you don’t write anything, we’ll change it automatically) and the category and subcategory of this new app, where you must select the ‘Games’ and ‘Trivia & Word‘, because with other categories the option “Invite friends” is disabled.

Create New App ID

  • Once the 3 fields above have been completed, you need to click on Create App, enter the captcha, and you’ll have created your app. Now, you just have to tell us the ‘App ID and the ‘App Secret’ so that we find your newly created app. For security reasons, the ‘App Secretis not displayed, so you’ll have to click on ‘Show‘and enter your password to be able to copy it.

You just have to tell us the ‘App ID’ and the ‘App Secret’

5. Paste the App Id and the App Secret in Cool Tabs in the page where you were asked about the Facebook app where you wanted to install the tab, and click on ‘Save App’.

Paste the App Id and the App Secret in Cool Tabs and Save the App

6. Once our platform recognizes the saved app, it will appear as an available application that you can use to publish your content or promo, so you just have to click on ‘Publish.

You can use the saved app to publish your content or promo

7. And that’s it for the publication process itself. Now we just have to disable the sandbox mode in Facebook Developers for everyone to see the published app. With that mode enabled, only you can see it to check if everything is all right. This is how we remind you to disable it in our dashboard:

Now we just have to disable the sandbox mode in Facebook Developers


8. In order to disable the sandbox mode, we go to the app that we created in Facebook Developers and within the app menu we click on Settings’ and enter the contact email, which is a requirement to disable the sandbox mode.

Enter the contact email, which is a requirement to disable the sandbox mode

We then click on ‘Status & Review. There, we will be told that if we want the app to be visible to everyone, we must click on the ‘Yes’ button. No’ is set by default.

We want the app to be visible to everyone

The app with your content has already been published!

What other features in my app can be setup from Facebook Developers?

  • In ‘App Details you can set the permits for the ‘App Center’. But the most important thing is that you can add your app’s banners and icons, so that when your participants invite their friends to the app or share it, there is a reference image. This is one of the most important aspects that you must complete for an app with content or a promo for your Fan Page.

You can add your app's banners and icons

  • In ‘Roles you can assign your colleagues roles so that they can edit or see the app.

In ‘Roles’ you can assign your colleagues roles

Facebook Insights

  • These are the most important actions that you can do in connection with your app using Facebook Developers. However, there are many more options, although they’re usually not applied to this type of app. For example, setting the payments of a paid app, have the app localized in different languages, include alerts, etc.

To sum up, by following the publication steps above and by making the app visible, including the icons and banners that represent it, you will get a highly professional outcome with a series of advantages for choosing the White Label option. We hope that you make the most of your new app!

Create your promo in the White Label mode now >>

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