Digital Marketing, Ideas for promotions

Social Media Calendar for Your Campaigns

Social Media calendar

The year is full of important dates in which launch campaigns that will help you achieve your goals and boost your content on different social networks. Cool Tabs will help you: we have prepared a complete social media calendar, so you can plan your actions in advance and never miss out a chance to improve your marketing strategy!

It may be a long and hard way, but sharing custom content on your social networks will help your followers, users and possible customers to feel identified with your brand and value it even more. For example, if you are a toy store, your perfect date to launch a campaign would be Christmas, don’t you think?

Halloween, the 4th of July or Thanksgiving have never been as profitable as they are now. You’ve just got to take a look at our social media calendar and choose the most relevant dates for your brand. It’s essential to think about your audiences’ needs, as you can cover them.

Besides the most significant dates of 2019, we’ll also show you examples and ideas of marketing campaigns you can launch in order to generate qualified leads, gamify your audience, improve your customers’ loyalty or boost your sales conversion, among many other objectives. Remember our apps Cool Promo and Cool Promo White Label are perfect to create more elaborated campaigns, but you can also carry out simple and direct sweepstakes.

Social Media calendar

Why is a Social Media Calendar so important?

A social media calendar it’s a fundamental roadmap to plan your marketing activities and, as we’ve already said, an essential tool to meet your goals. It will help you save time and resources and get your marketing team and actions organized.

Keep in mind that, if you plan ahead, it will be easier to succeed. Track and monitor all the results of the actions of this social media calendar, and always take notes of your workflows and progress.


Social media calendar: important dates and examples of actions


Social Media Calendar January

Monthly Observances
Weight Loss Awareness Month
National Blood Donor Month
National Thank You Month
National Hobby Month
National Tea Month
Girl Scout Cookie Season Begins

Weekly Observances
January 1-7 – Diet Resolution Week
January 14-20 – Hunt For Happiness Week
January 15-19 – Sugar Awareness Week
January 22-26 – Clean Out Your Inbox Week
January 22-26 – National School Choice Week
January 28-February 2 – Meat Week

January 1 – New Year’s Day
January 1 – National Hangover Day
January 1 – Outback Bowl
January 1 – Rose Bowl
January 1 – NHL Winter Classic
January 3 – Festival of Sleep Day
January 3-6 – PGA Tournament of Champions
January 4 – Trivia Day
January 5 – National Bird Day
January 6 – National Bean Day
January 6 – Cuddle Up Day
January 7 – Golden Globes
January 7 – College Football Playoff National Championship
January 8 – Elvis’s Birthday
January 9 – National Take the Stairs Day
January 9 – Girl Scout Cookie Pre-Sales Begin
January 10 – National Bittersweet Chocolate Day
January 10 – Houseplant Appreciation Day
January 11 – National Human Trafficking Awareness Day
January 14 – Dress Up Your Pet Day
January 15 – National Hat Day
January 17 – Ditch New Year’s Resolutions Day
January 18 – Winnie the Pooh Day (Author A.A. Milne’s birthday)
January 19 – National Popcorn Day
January 20 – Penguin Awareness Day
January 20 – National Cheese Lover’s Day
January 21 – Martin Luther King, Jr. Day
January 21 – National Hugging Day
January 22 – Oscar nominations announced
January 23 – Community Manager Appreciation Day #CMAD
January 24 – Compliment Day
January 24 – National Peanut Butter Day
January 24-27 – Winter X Games
January 24 – Sundance Film Festival begins
January 25 – Opposite Day
January 26 – Spouse’s Day
January 26 – National Hockey League All-Star Game
January 27 – Chocolate Cake Day
January 28 – SAG Awards
January 28 – Fun at Work Day
January 29 – National Puzzle Day
January 31 – Backward Day

While you plan your New Year’s resolutions, you can also plan the marketing actions that you’re going to carry out for the rest of the year according to this social media calendar.

We love some January special days, such as Cuddle Up Day or Chocolate Cake Day. But, of course, being a social media platform specialized in quizzes and trivia, our favorite one must be Trivia Day. Make the most out of it by launching a campaign in which you ask your users how much they know about your brand or sector.

This is an example of a marketing trends quiz that the digital transformation event DES created to generate qualified leads.

And do you realize it’s movie awards season time? We love an Oscar poll in which participants must vote their favorite films, actors, actresses…

example oscar quiz


Social Media calendar FebruaryMonthly Observances
Black History Month
American Heart Month
National Heart Month
National Weddings Month
National Cherry Month

Weekly Observances
February 1-7 Eating Disorder Awareness Week
February 8-16 – Fashion Week
February 14-21 – Condom Week
February 10-16 – Freelance Writers Appreciation Week
February 14-20 – Random Acts of Kindness Week
February 13-19 – International Flirting Week

February 1 – Wear Red Day
February 1 – National Freedom Day
February 2 – Groundhog Day
February 2 – Bubble Gum Day
February 3 – Super Bowl Sunday
February 4 – World Cancer Day
February 5 – Chinese New Year
February 5 – World Nutella Day
February 6 – National Chopsticks Day
February 7 – Give Kids a Smile Day
February 7 – Send a Card to a Friend Day #SendACardToAFriendDay
February 7-10 – AT&T Pebble Beach Pro-Am
February 8 – Boy Scout’s Day
February 9 – National Pizza Day
February 10 – Umbrella Day
February 10 – Grammy’s
February 11 – Make a Friend Day
February 12 – Lincoln’s Birthday
February 14 – Valentine’s Day
February 15 – Susan B. Anthony’s Birthday
February 15 – Single’s Awareness Day
February 17 – Random Acts of Kindness Day
February 18 – Drink Wine Day
February 18 – President’s Day
February 20 – Love Your Pet Day
February 21 – Crossfit Open begins
February 22 – Washington’s Birthday
February 22 – Margarita Day
February 22 – Walk Your Dog Day
February 24 – National Tortilla Chip Day
February 24 – 91st Oscars ceremony
February 26 – Girl Scout Cookie Booth Sales Begin
February 26 – National Pistachio Day
February 28 – Floral Design Day

giveaways contests

Drink wine, hug your pet or spend the night watching the Academy Awards. February is full of days to celebrate. Of course, whether you like Valentine’s Day or not, don’t miss the opportunity to launch a campaign related to this lovely date.

The jewellery firm TOUS launched a campaign on Valentine’s Day for its Facebook fans in several countries, with over 13,000 participants. Users had to decipher a series of clues to find the keys that would allow them to participate in the contest.


If you are a fashion brand, of course, Fashion Week should be marked in red in your social media calendar. Here you have the perfect example of a photo contest:

social media calendar fashion week


Social Media calendar March

Monthly Observances
Women’s History Month
Nutrition Month
Peanut Month
Music in Our Schools Month
Craft Month
Irish Heritage Month
American Red Cross Month
March for Meals
The Great American Cleanup

Weekly Observances
March 23-28 – National Sleep Awareness Week
March 12-17 – Girl Scout Week
March 12-17 – Campfire Birthday Week
March 26-31 – National Cleaning Week

March 1 – National Read Across America Day (Dr. Seuss Day)
March 1 – Employee Appreciation Day
March 1 – Peanut Butter Lover’s Day
March 3 – Day of Unplugging
March 3 – World Wildlife Day
March 5 – Mardi Gras/Fat Tuesday
March 6 – Ash Wednesday
March 6 – Dentist’s Day
March 6 – Oreo Day
March 6 – Shaq’s Birthday
March 7 – Cereal Day
March 7-10 – Arnold Palmer Invitational PGA
March 8 – SXSW
March 8 – Popcorn Lover’s Day
March 8 – International Women’s Day
March 10 – Daylight Savings
March 11 – Napping Day
March 13 – Jewel Day
March 14 – Pi Day
March 14-17 – The Players Championship PGA
March 15 – The Ides of March
March 16 – World Sleep Day
March 17 – St. Patrick’s Day
March 18 –Awkward Moments Day
March 20 – First Day of Spring
March 20 – Agriculture Day
March 20 – World Down Syndrome Day
March 22 – World Water Day
March 23 – Puppy Day
March 25 – Crossfit Open ends
March 26 – Purple Day for Epilepsy Awareness
March 28 – Baseball Opening Day
March 29 – Mom & Pop Business Owner’s Day
March 30 – National Doctor’s Day
March 31 – Crayon Day

Celebrate Women’s History month and feminism, sleep all day on March 16, and indulge yourself by eating a loooot of Oreos. March’s social media calendar is simply awesome!

Take a look at this campaign’s example, perfect for the Popcorn’s Lovers Day: a coupons code contest to win movie tickets.

Social Media Calendar movies example


Social media calendar April

Monthly Observances
Earth Month
National Volunteer Month
National Autism Awareness Month
Keep America Beautiful Month
National Garden Month
Stress Awareness Month
National Poetry Month

Weekly Observances
April 5-8 Masters Week
April 15-22 – National Volunteer Week
April 16-22- Animal Cruelty/Human Violence Awareness Week
April 23-29 – Administrative Professionals Week
April 22-28 – Every Kid Healthy Week
April 22-28 – National Princess Week

April 1 – April Fool’s Day
April 2 – World Autism Awareness Day
April 2 – National Peanut Butter and Jelly Day
April 3 – Don’t Go To Work Unless it’s Fun Day
April 4 – School Librarian Day
April 7 – World Health Day
April 7 – National Beer Day
April 9 – Winston Churchill Day
April 10 – Free Cone Day (Ben & Jerry’s)
April 10 – Golfer’s Day
April 11 – National Pet Day
April 11-14 – Masters Tournament PGA
April 12 – National Grilled Cheese Day
April 12-21 – Coachella Music Festival
April 14 – Palm Sunday
April 15 – National Titanic Remembrance Day
April 15 – Tax Day
April 19 – Good Friday
April 20 – Lookalike Day
April 21 – Easter Sunday
April 22 – Earth Day
April 24 – Administrative Professionals Day
April 25 – Take Your Daughter and/or Son to Work Day
April 25 – Administrative Professional’s Day
April 27 – Arbor Day
April 27-29 – Talladega Superspeedway NASCAR
April 28 – National Superhero Day
April 30 – National Adopt a Shelter Pet Day

If you were thinking about adopting a pet, any month is perfect, but April celebrates both the National Pet Day and the National Adopt a Shelter Pet Day.

Lookalike Day, Don’t Go To Work Unless it’s Fun Day or National Superhero Day (launch a quiz asking your users which Marvel’s superhero they are!) are our preferred days in this social media calendar.


Social media calendar may

Monthly Observances
ALS Awareness
Asthma Awareness
National Celiac Disease Awareness Month
Clean Air Month
Global Employee Health and Fitness Month
National Barbecue Month
National Bike Month
National Hamburger Month
National Salad Month
National Photograph Month
Gifts from the Garden Month
Lupus Awareness Month
Military Family Appreciation Month

Weekly Observances
Food Allergy Awareness Week (second full week of May)
April 30-May 4 – National Tourism Week
April 30-May 4 – Drinking Water Week
April 30-May 4 – National Pet Week
May 7-11 – Teacher Appreciation Week
May 6- 12 – Nurse’s Week

May 1 – May Day
May 1 – Mother Goose Day
May 2 – Thank A Teacher Day
May 4 – Star Wars Day
May 4 – Kentucky Derby
May 5 – Cinco De Mayo
May 6 – National Nurse’s Day
May 8 – World Red Cross and Red Crescent Day
May 8 – National Teacher’s Day
May 9 – National Receptionists Day
May 10 – Military Spouse Appreciation Day
May 11 – Eat What You Want Day
May 12 – World Fair Trade Day
May 12 – Mother’s Day
May 15 – National Chocolate Chip Day
May 16 – Love a Tree Day
May 16-19 – PGA Championship
May 18 – Armed Forces Day
May 18 – National Bike to Work Day
May 18 – NASCAR Day
May 19 – Armed Forces Day
May 20 – Be a Millionaire Day
May 24 – Victoria Day (Canada)
May 25 – Geek Pride Day
May 25 – National Wine Day
May 26-Jun 9 – French Open
May 26 – Sally Ride Day
May 26 – Indianapolis 500
May 28 – Memorial Day

May is teachers’ month and we love it. Star Wars Day and Geek Pride Day (the perfect excuse to binge-watch Bing Bang Theory) are social media calentar days in which being very happy!


social media marketing calendar

Monthly Observances
Men’s Health Month
National Safety Month
Acne Awareness Month
LGBTQ Pride Month
National Adopt a Cat Month
Aquarium Month
Candy Month

Weekly Observances
June 4-10 – Pet Appreciation Week
June 12-18 – Men’s Health Week

June 1 – National Donut Day
June 2 – National Rocky Road Day
June 4 – Hug Your Cat Day
June 4 – National Cheese Day
June 5 – World Environment Day
June 7 – National Chocolate Ice Cream Day
June 7-July 7 – Women’s World Cup Soccer
June 8 – World Oceans Day
June 8 – National Best Friends Day
June 9 – Donald Duck Day
June 10 – Iced Tea Day
June 13 – National Weed Your Garden Day
June 13-16 –U.S. Open PGA
June 14 – Flag Day
June 16 – Father’s Day
June 16 – World Juggler’s Day
June 18 – National Splurge Day
June 19 – National Kissing Day
June 21 – First Day of Summer / Summer Solstice
June 21 – National Selfie Day
June 22 – National Take a Dog to Work Day
June 29 – Camera Day
June 30 – Social Media Day
Stanley Cup Finals
NBA Finals

It’s our chance to kiss, watch all the Donald Duck’s movies, drink ice tea or eat chocolate ice cream. But also to be proud of our jobs: May 30 is Social Media Day!

Also, in National Selfie Day, create your own photo contest related to your brand or field, like this one:

Social media calendar selfie


Social media calendar August

Monthly Observances
Ice Cream Month
National Grilling Month
National Picnic Month
National Independent Retailer Month
National Blueberry Month

Weekly Observances
July 15-21 – Capture the Sunset Week
July 16-22 – Independent Retailers Week

July 1 – National Postal Worker Day
July 1 – International Joke Day
July 1-14 – Wimbledon
July 2 – World UFO Day
July 4 – Independence Day
July 4 – Nathan’s Hot Dog Eating Contest
July 5 – National Bikini Day
July 6-28 – Tour de France
July 7 – Chocolate Day
July 8 – Video Games Day
July 11 – National 7-Eleven Day
July 12 – Pecan Pie Day
July 13 – Rock Worldwide Day
July 13 – French Fry Day
July 15 – National Ice Cream Day
July 16 – World Snake Day
July 17 – World Emoji Day
July 18 – World Hepatitis Day
July 18 – Hot Dog Day
July 18 – Amazon Prime Day
July 19 – National Daiquiri Day
July 20 – National Moon Day
July 21 – #NoMakeUp Day
July 24 – Amelia Earhart Day
July 25-28 – World Golf Championships-FedEx St. Jude Invitational
July 26 – Aunt and Uncle Day
July 28 – Parents’ Day
July 30 – Father-in-Law Day
July 30 – International Day of Friendship

Emojis, french fries, jokes or friendship are the heroes of this month’s social media calendar. Of course, the 4th of July is ideal to launch a special campaign, as well as Rock Worldwide Day. It’s summer, festivals’ season, and festival tickets are the perfect prize for campaigns, contests, and sweepstakes, like in this example:

Social Media Calendar festivals


Social Media calendar August

Monthly Observances
Back to School Month
National Golf Month
National Breastfeeding Month
Family Fun Month
Peach Month

Weekly Observances
August 6-12 – National Farmers’ Market Week
August 7-13 – PGA Championship Tournament
August 13-19 – National Motorcycle Week
August 13-19 – Feeding Pets of the Homeless Week

August 1 – Crossfit Games begins
August 1 – World Lumberjack Championships
August 1-4 – Summer X Games
August 1 – NFL Preseason begins
August 1 – National Girlfriends Day
August 2 – International Beer Day
August 2 – National Ice Cream Sandwich Day
August 5 – International Friendship Day
August 8 – International Cat Day #InternationalCatDay
August 9 – Book Lover’s Day
August 10 – National S’mores Day
August 12 – Middle Child’s Day (Go Jan Brady!)
August 13 – Left-hander’s Day
August 16 – National Tell a Joke Day
August 18 – Bad Poetry Day
August 19 – World Humanitarian Day
August 21 – Senior Citizen’s Day
August 26 – National Dog Day
August 26 – Women’s Equality Day
August 30 – Frankenstein Day
August 31 – National Trail Mix Day

Temperatures rise and you must be thinking about your holidays instead of planning your marketing actions. Don’t worry, this social media calendar is here to help! Take a look at all the August days that will give you the best ideas for your campaigns.

Also, people travel a lot in August. Why don’t you use our Paths tool to create a “Choose your own adventure” quiz so users can find, for example, which is the best destination for them?

social media calendar paths


Monthly Observances
Wilderness Month
National Preparedness Month
National Food Safety Education Month
Fruit and Veggies—More Matters Month
National Yoga Awareness Month
Whole Grains Month
Hispanic Heritage Month
Little League Month
Better Breakfast Month

Weekly Observances
September 9-15 – National Suicide Prevention Week
September 18-24 – Pollution Prevention Week
September 17-23 – National Indoor Plant Week
September 24-30 – National Dog Week

September 1 – International Bacon Day
September 2 – Labor Day
September 5 – Cheese Pizza Day
September 6 – Read a Book Day
September 8 – Grandparents Day
September 11 – 9/11
September 11 – Patriot’s Day
September 12 – National Video Games Day
September 13 – Uncle Sam Day
September 15 – Greenpeace Day
September 16 – Wife Appreciation Day
September 15 – Boys’ and Girls’ Club Day for Kids
September 17 – Constitution Day
September 17 – Citizenship Day
September 19 – International Talk Like a Pirate
September 21 – International Day of Peace
September 21 – Oktoberfest Begins
September 23 – Checkers Day
September 23 – First Day of Fall
September 25– National Voter Registration Day
September 27 – World Tourism Day
September 28 – Native American Day
September 29 – Coffee Day
September 29 – World Heart Day
September 30 – Rosh Hashanah

Coming back to school, post-vacation blues… September is a hard month! Nevertheless, there are always important dates to celebrate. Take a look at our social media calendar and don’t miss out!

If you have a restaurant or hotel, keep in mind that it’s World Tourism Day. Why don’t you launch a survey to know the opinion of your users about your services and, therefore, take the chance to improve them?

Social Media Calendar spa


Social Media Calendar October

Monthly Observances
Breast Cancer Awareness Month
AIDS Awareness Month
Bully Prevention Month
Adopt a Shelter Dog Month
Celiac Disease Awareness Month
Financial Planning Month
National Pizza Month
Allergy Appreciation Month

Weekly Observances
October 1-7 – Great Books Week
October 1-7 – National Work From Home Week
October 15-21 – Mediation Week
October 15-21 – National Business Women’s Week
October 22-28 – National Red Ribbon Week

October 1 – World Vegetarian Day
October 2 – Name Your Car Day
October 2 – Brow Day
October 3 – National Techies Day
October 3 – National Boyfriend’s Day
October 4 – National Taco Day
October 4 – National Kale Day
October 5 – World Teacher’s Day
October 6 – World Smile Day
October 6 – Oktoberfest Ends
October 8 – Yom Kippur
October 9 – Columbus Day
October 9 – Leif Erikson Day
October 10 – World Mental Health Day
October 11 – It’s My Party Day
October 14 – Columbus Day
October 13 – World Egg Day
October 16 – World Food Day
October 16 – Boss’s Day
October 18 – Spirit Day (anti-bullying)
October 19 – Sweetest Day
October 22 – MLB World Series begins
October 24 – United Nations Day
October 27 – Make a Difference Day
October 30 – Mischief Night
October 31 – Day of the Dead Begins
October 31 – Halloween

“We can work from home, ouuuoooh, oooh…” Were the Fifth Harmony girls thinking about October when they launched one of their greatest hits? We don’t know, but this month is time to celebrate The Sweetest Day, throw a party on the 11th, mischieve and make the difference and be afraid of witches and ghosts in Halloween.

But, above all, we love pizza! And October, according to our social media calendar, it’s National Pizza Month. So here it is an example of a real Domino’s Pizza hashtag campaign on Instagram to take ideas for your own marketing contests.

Social Media Calendar Domino's


social media calendar november

Monthly Observances
National Healthy Skin Month
Gluten-Free Diet Awareness Month
National Adoption Month
National Gratitude Month
Peanut Butter Lovers’ Month
National Diabetes Awareness Month

Weekly Observances
November 13-19 – World Kindness Week
November 13-17 – American Education Week

November 1 – All Saint’s Day
November 2 – Day of the Dead Ends
November 3 – Sandwich Day
November 3 – King Tut Day
November 3 – Daylight Savings Time ends
November 6 – U.S. General Election Day
November 10 – Marine Corp Birthday
November 11 – Veterans Day
November 12 – Chicken Soup for the Soul Day
November 13 – World Kindness Day
November 13 – Sadie Hawkins Day
November 14 – World Diabetes Day
November 15 – America Recycles Day
November 16 – International Tolerance Day
November 17 – Homemade Bread Day
November 28 – Thanksgiving Day
November 29 – Black Friday
November 30 – Giving Tuesday

Joining the Movember movement, eating sandwiches or paying tribute to our veterans are just a few of the things we can do in November following this social media calendar.

Thanksgiving is already here as well. To celebrate it, we recommend you to launch one or more sweepstakes on your social networks. Instagram or Facebook are our two favorites, but why don’t you make the most out of Pinterest as well? Take a look at this example to win a dinner for two, perfect for Thanksgiving.

social media calendar dinner


social media calendar December

Monthly Observances
National Human Rights Month
Operation Santa Paws
Bingo Month

Weekly Observances
December 2-10 – Chanukah
December 26-January 1 – Kwanzaa

December 1 – World AIDS Day
December 1 – Rosa Parks Day
December 2 – Cyber Monday
December 3 – Giving Tuesday
December 4 – Cookie Day
December 6 – St. Nicolas Day
December 7 – Pearl Harbor Remembrance Day
December 9-15 – Presidents Cup PGA
December 9 – Christmas Card Day
December 10 – Nobel Prize Day
December 12 – Poinsettia Day
December 14 – Roast Chestnuts Day
December 15 – Bill of Rights Day
December 15 – Free Shipping Day
December 18 – Bake Cookies Day
December 19 – National Ugly Christmas Sweater Day
December 20 – Go Caroling Day
December 22 – First Day of Winter / Winter Solstice
December 23 – Channukah/Hanukkah begins
December 23 – Festivus
December 24 – Christmas Eve
December 25 – Christmas Day
December 26 – Kwanzaa
December 26 – Boxing Day
December 27 – National Fruitcake Day
December 30 – Channukah/Hanukkah ends
December 31 – New Year’s Eve

Ooooh, Christmas. Time to sing carols, be with our family, and eat. And drink. And eat again! Black Friday and Cyber Monday will help you to increase sales (read this post on the best tips to do it).

Santa Claus is coming to town and our social media calendar tells us that a campaign in which you ask your followers and users about their favorite toy is a very good idea, don’t you think?

social media marketing calendar toys

What’s your favorite month in this social media calendar? And your favorite dates? Are you launching special marketing actions? Let us know in the comments!


  1. Superb post, we enjoyed each and everything as per written in your post. Thank you for this article because it’s really informative, I Really like this site.

  2. I wish I had come across this post a bit earlier this year. This calendar you provided is perfect to plan my campaigns. I look forward to plan my campaigns accordingly in the coming years. Thank you for taking time to prepare this.

    • Ana Alonso García

      Thanks you for your kind words:) We hope you find it useful for next year!

  3. very nice team, it is quite useful for me in client project.

  4. It is quite good and knowlagable, thank you for providing it.

  5. good information about important dates, thank you for sharing this.

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